What You Must Do To Avoid Being Blacklisted By Google

What You Must Do To Avoid Being Blacklisted By Google

Search engine optimization is one of the most important digital marketing tools available today. As online business continues to become more relevant in the world, competing within an industry becomes increasingly difficult. SEO has become an essential tool for growing a business online. As we frequently mention on our blog, SEO is a long-term game that requires consistent effort and discipline over an extended period of time to work. Google is well aware of black hat methods that aim to artificially inflate the rank of a website. Black hat SEO refers to search engine optimization methods that violate Google’s terms and services. These techniques are not the foundation of a successful SEO strategy and will likely get your website blacklisted by Google. In this article, we will go over several things you must avoid to ensure that your website does not get blacklisted by Google and other search engines.

Buying Links

To avoid getting blacklisted, make sure that you don’t link to any websites that sell links and make sure that you don’t sell links yourself. Google likes to search for people who buy and sell backlinks, so if you’ve been buying or selling them, stop immediately or your website can get blacklisted. Not only is buying and selling links unethical, it can ruin your website’s credibility in the eyes of Google. If you haven’t engaged in this practice, it is best that you avoid it by any means necessary. Here’s what you should know:

  • Don’t buy links
  • Don’t sell links
  • Don’t pay for links
  • Don’t get paid for links
  • Don’t trade links
  • Don’t exchange links

Cloaking and Sneaky Redirects Can Also Get You Blacklisted

There are two other black hat SEO techniques that can get you penalized and blacklisted by Google: cloaking and sneaky redirects.

Cloaking is a technique in which the content presented to the user’s browser is different from the content presented to search engine crawlers. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides users with different results than they expected.

Sneaky redirects are web pages that load a page without the user’s knowledge, which may deceive users into visiting sites they did not expect. These redirects may be executed by code embedded in a website or through third-party services that generate links to other sites. This deceptive practice is also against Google’s guidelines and can mislead users into unexpected and unwanted destinations, including malware distribution sites.

Participating In Link Schemes

Link schemes are when you get another site to link back to yours in exchange for some form of benefit. The most common method of doing this is by paying for links—but even exchanging free products or services for links can be considered a link scheme (this is called a “link exchange”).

The problem with this scheme is that it doesn’t really improve the quality of a website’s search rankings. If somebody is looking up “how to buy tropical fish,” they shouldn’t have to wade through paid articles and sponsored links just to find the information they are looking for. Google and the end users are all aware of fraudulent links and have learned to avoid such websites. If you’re trying to rank high on Google, you don’t want another website linking back to yours with a useless and spammy keyword.

If you’re evaluating how your site ranks on Google and find that there’s been a big drop in traffic, you might need to remove any spammy links from your site.

Keyword Stuffing

Keyword stuffing is the practice of overusing keywords in your content to manipulate search engine rankings. SEO agencies of the past used this trick for a long time, as it worked on Google’s early search engine result pages (SERPs). Today, keyword stuffing (also called spamdexing) is a dead-end strategy that can get your website blacklisted by Google.

If you’re using WordPress as your content management system (CMS), make sure you don’t load up your page title with too many keywords. If your page uses a WordPress theme, it will automatically display whatever text you type into the Heading 2 field as your H2 tag. You might be tempted to stuff all of your most important keywords into that section of the post editor—but don’t do it! Your keyword density should never exceed 1 percent overall on any given page or post. Google has become more intelligent and can see through your attempts to manipulate its ranking algorithm.

Hacking Other Websites to Place Your Links On Them

Another common practice used in black hat SEO is hacking other websites to place backlinks on them. This practice is not only unethical but is also illegal. If you are hacking websites and placing your links on them, Google will identify these links as backlinks to your website and blacklist you as a result.

Sending out Malicious Emails For Link Building

If you or your client uses email marketing, be careful not to get flagged for spamming. If you’re sending out an email and you don’t know the person whose address it’s going to, that’s a red flag. Likewise, if the receiver of your email hasn’t signed up for what you’re sending them (or if they’ve unsubscribed), then this can be an issue as well. If the contents of your email are in any way misleading or false, it can be a serious red flag to Google. It is important to keep your emails safe, or Google can penalize you by ensuring that your website does not show up on search engines.

Duplicating Content Of Other Websites

Google doesn’t like seeing the same content on two or more different websites. In fact, duplicate content is a common reason for getting blacklisted.

Because search engines can’t determine which of the sites owns the original content, it blacklists all of them as a precautionary measure.

If you’re copying text from other websites, don’t do it anymore. Instead, create original content of your own. If it is not your original content, don’t include it on your website. It’s that simple.


Being blacklisted by Google is a painful lesson that can be avoided easily by following the tips we’ve outlined here. Take a few minutes to do an audit of your current SEO approach, tweak things as needed, and you’ll be well on your way to avoiding these potential problems altogether. The time and effort spent in making sure your website is clean could wind up saving you from larger problems in the long run. As we frequently mention on our website, success in SEO relies on creating valuable content that improves people’s lives, optimizing your website so that it can show up on SERPs and becoming a trusted authority in your field.

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