SEO Explained: What Is SEO?

SEO Explained: What Is SEO?

Search engine optimization (SEO) is the practice of affecting the visibility of a website or a web page in a search engine’s unpaid (“organic”) search results. In a nutshell, SEO is about making sure that people can find your website via search engines like Google. There are many techniques that SEO experts use to influence the way a site is represented in search results.

In search engine optimization, the goal is to be ranked as high as possible in the search results for a keyword. Ranking high in search results can be hard work, which is why it is often advisable for businesses to outsource their SEO activities to dedicated professionals.

When someone searches on Google, many search results instantly show up with a variety of links and advertisements. Google may display an AdSense advertisement, local business listings, news articles, or even shopping results for products. Google tailors its search results based upon the keywords the searcher looks up as well as the personal information of the searcher, as in their location, demographics and individual preferences.

A search result’s rank is determined by Google’s search algorithms. You may not know exactly how these algorithms work, but SEO experts have learned a lot over the years about what it takes to succeed with search engine optimization (SEO).

There are a few different things that you can do to increase the performance of your website. While some of these are more relevant than others, they are all important in getting you closer to a great user experience. 

Ensure your site’s technical aspects are fully optimized

The ranking of your pages is partly determined by your website’s technical aspects. These are all the things on your website that you can directly influence and improve. Technical aspects include the quality of your website’s code, the speed of your website, and the content of your website.

There’s no one size fits all approach to ranking on search engines like Google, but there are several important on-page SEO optimizations every website can take advantage of that will help get your site in front of the audience that you want.

Backlinks increase your website’s visibility

Off-page SEO factors can also play an important role in your site’s rankings. You can’t always control all these factors, because much of it depends on other websites linking to your content. You can influence the likelihood of other high-ranking websites such as media outlets linking to your website by creating noteworthy content that captures attention.

That being said, however, the most important off-page factors are the number and quality of links pointing towards your site. The more high quality, relevant sites link to your website, the higher your position in Google will be. In fact, backlinks can be directly influenced and built with a strategic SEO strategy.

Another off-site factor that can influence your search rankings is the niche of your market and its competitiveness. Certain niches will be more competitive and therefore harder to rank than others, making SEO efforts more difficult. Other niches may be less competitive and allow your website to rank much more easily.

Developing a long-term approach to SEO

Appletree Design Studio practices a disciplined long-term approach to improving a website’s SEO. With a long-term horizon for your SEO efforts, the primary goal is to build and maintain the best possible website, while creating valuable content that improves people’s lives. The goal is not to try to fool Google, like many internet marketers aim to do, but to invest your time and energy into a sustainable long-term strategy that will improve your chances of ranking over time through consistent work and effort.

Google uses a variety of criteria to determine what websites and videos should rank highly on its search results page. These factors include the freshness, popularity, and quality of a website’s content. Because the company’s goal is to provide the most relevant and useful information to its users, it must balance all of these criteria to create a perfect algorithm.

Getting your site ranked well in search engines like Google requires an extensive SEO strategy focused on every aspect of your website and its marketing. The technical side, the user experience (UX) and the content on your website all need to be top-notch.

To keep ranking well in Google, you need to continuously optimize your website and increase the scope of your content. This involves finding ways to improve your site with the goal of earning a higher rank in search engine results pages. Contrary to popular belief, SEO is not a one-time fix, but is an ongoing process. 


In conclusion, SEO is the practice of making sure your website is visible for your chosen keywords and phrases. Developing your website’s visibility involves creating valuable content, optimizing your website’s technical aspects as well as generating backlinks that bring traffic to your website.

Sustainable SEO means that you are taking into consideration the best practices for search engine optimization while still providing valuable content to your users. Don’t rely on shady black-hat techniques in order to get your content found!

At Appletree Design Studio, we build with the knowledge of SEO behind everything we do. Our clients experience the power of SEO for their businesses and benefit from increased sales and visibility. There is no limit to how far SEO can help you grow your business. It is our mission as a company to help you grow your business to its maximum potential.

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