How To Use Long-Tail Keywords To Radically Increase Your Traffic
If you’ve heard the term “long-tail keywords” thrown around but never really understood what they are or why they matter, this article is for you. We’ll start by explaining what long-tail keywords are, then we’ll tell you why and how to use them to dramatically improve your website traffic and grow your business. By the end, you’ll be a long-tail keyword expert!
What Are Long-Tail Keywords?
Long-tail keywords are more specific and descriptive. They’re usually two or three words long, containing a few extra words that make the keyword more relevant to your content.
For example, if you were writing about a new marketing strategy for your company, you might use “marketing strategy” as your main keyword phrase. But this is too broad of a topic to be useful in any one piece of content on its own. So what can we do?
You could simply add more words to “marketing strategy” like: “marketing strategies for small businesses”.
Why Long-Tail Keywords?
Long-tail keywords are more specific and targeted, which makes them more valuable.
They’re easier to rank for.
Long-tail keywords have a higher conversion rate and average order value than broad terms. They’re also more likely to be searched, so they’re a better option for your business (and they lead to organic traffic rather than paid ads).
Tips to use long-tail keywords to increase traffic
Start with a List
To start, you’ll want to create a list of long-tail keywords. There are several keyword tools out there that will help you generate this list—the most popular being Ahrefs, and SEMrush.
Once you have your list, take a look at which ones have low enough competition so that if you wanted your article about something related to those topics.
Check Your Competition
You need to know what your competition is doing. To do this, you can start by checking their website:
- What are the top keywords they use in their title tags? Are there any commonalities between them?
- Where do they rank for these keywords (i.e., what position do they hold on Google)?
Gather and Interpret Data
First, let’s talk about how to gather and interpret data. When gathering keyword data, there are a number of free tools available to help with this process.
Google Keyword Planner is one of the most popular free SEO tools available today. It provides information on search volume and estimated cost per click (CPC) for any given term or phrase. The tool also provides a list of related keywords that show up in search results for any given query—these can be used as secondary keywords for further research into their potential value as well as competitive landscape analysis if needed.
Another useful tool is Google Trends; this tool shows trending searches over time across different locations worldwide based on region-specific trends. This allows marketers from all over the world to compete on an even playing field when it comes time for advertising campaigns or bidding on sponsored ads within Google Shopping or AdWords campaigns using bid modifiers based upon country-specific demand trends identified through this powerful platform!
Additionally, we recommend checking out SEMrush which can provide insights about volumes related by location type (such as country), and language preference when searching online via desktop computers versus mobile devices such as smartphones vs tablets, etc..
Rank & Prioritize
Now that you have a better idea of what keywords your competitors are using, it’s time to rank and prioritize. Focus on long-tail keywords first; these are usually easier to rank for than short-tail ones because they’re less competitive. Once you’ve picked out some great ones, add them all into one spreadsheet so that you can keep track of them later on during the campaign process.
Which long-tail keywords are the best to use?
To find the best long-tail keywords for your site, you need to use a tool that can tell you what people in your area are searching for.
The most basic tools are Google Keyword Planner and Google Trends. You can also get more advanced data by using Google Autocomplete or Search Console.
Use these services plus others like them to find out what terms people are using to search online.
You need to start using long-tail keywords today!
Long-tail keywords are a very powerful tool for increasing your website’s traffic and conversions. When you search Google, the first thing that comes up is the short-tail keyword. It’s the most popular, widely searched term related to what you’re looking for. However, when a long-tail keyword is searched by someone looking for something very specific on your site, it has an 80% higher conversion rate than if they just used the short-tail keyword!
Finally, we just want to reiterate: start using long-tail keywords today. Don’t wait until tomorrow or next week. By doing so, you can quickly improve your content and therefore increase traffic to your website.