How To Measure Keyword Difficulty And Determine Your Rankability

How To Measure Keyword Difficulty And Determine Your Rankability

When you’re trying to rank for a new keyword, one of the most important things you can do is measure its difficulty. Of course, even before you start measuring keyword difficulty, it’s important to have a strategy in place for finding the right keywords. After all, if you’re trying to rank for the wrong keywords, then all of your measurings will be in vain. In this article, I’m going to show you how to measure keyword difficulty and determine your rankability.

Why keyword difficulty is important?

You should measure keyword difficulty for several reasons. First, it helps you to understand the competition level for a particular keyword so that you can optimize your content accordingly.

Second, knowing how much traffic each keyword receives is important so that we can estimate our potential ROI based on cost per click and average position (or SERP). This will help you decide how much time and money should be invested in each specific campaign. Finally, measuring ranking potential helps you determine if you have a chance of ranking high in search results or not.

How to Measure Keyword Difficulty?

Now that you know what keyword difficulty score is and why it’s important, let’s talk about how to measure it.

Factors for calculating keyword difficulty

  • Domain rating: Domain rating is one of the most important factors when calculating keyword difficulty. It looks at both the number and quality of domains that currently rank for a given keyword, and gives an indication of how easy it will be for your site to compete with them.
  • Internal links:  If you have a website with internal links to pages that target your keywords, it’s a good indication that the site has authority and is likely to rank well for those keywords. The more internal links you have, the better.
  • Content length: The length of your content is one of the most important factors that search engines use to determine keyword difficulty. The longer your content is, the more likely it is for you to rank for competitive terms.
  • Relevancy: This is another factor that’s taken into account when calculating keyword difficulty. The more relevant your content is to a given query, the easier it will be to rank for that keyword. If you want your page to rank high in search results, make sure your content is related as closely as possible to what users are searching for.

What’s a Good Keyword Difficulty Score?

A keyword difficulty score is a number between 0 and 100 that represents how easy or difficult it is to rank for that keyword. A higher score indicates greater difficulty, while a lower score indicates less complexity.

The goal is to find keywords with low scores (in the 50s) so you can target them as easily as possible.

3 Tools We Recommend For Calculating Keyword Difficulty

To calculate keyword difficulty, you’ll need to use at least one of these three tools:

  • SpyFU
  • SEMrush
  • Google AdWords Keyword Planner
  • Moz Keyword Difficulty
  • Ahrefs Keywords Explorer

These tools provide the most accurate estimates of keyword difficulty in our experience. If you’re just starting out and want a quick answer, we recommend using SpyFU. If you are looking for more details about your competition then SEMrush is the way to go. Finally, if you want more control over how many keywords fit within your budget and how much traffic they will bring in then we recommend using Google’s tool.


In conclusion, keyword difficulty is a key ranking factor that impacts our ability to rank in the SERPs. By analyzing various metrics, you can get a good idea of how difficult it will be for your site to outrank other sites for top search results. In order to determine whether you’re willing to put in the effort and resources needed, you need an accurate prediction of what those efforts will yield. That’s why we recommend using tools like Moz Keyword Difficulty or Ahrefs Keywords Explorer for getting keyword difficulty scores on individual keywords as well as your whole list at once!

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