How New Websites Can Begin To Harness The Power Of SEO
There’s nothing more exciting than launching a brand new website. It’s fresh, dynamic, and ready to go! But once you’ve built that baby out and it goes live into the world, what can you do to increase traffic? Your new website is like opening a store on Main Street—it needs customers to keep coming through the door in order to turn a profit. And while SEO (search engine optimization) might seem like a nebulous concept at first, it is actually quite simple; it just takes time and effort to implement. Here are some tips for how you can begin harnessing good SEO practices on your brand-new site:
Choose the right domain name
Before you can actually start SEO, you need to choose the right domain name for your website. A good domain name should be short and memorable, easy to spell and pronounce, and easily remembered by the end-user. Remember: people will only visit your site if they can quickly find it on search engines like Google!
Choose a high-quality website host provider
Choosing a high-quality website host provider is an important decision. Your website’s hosting should be reliable, affordable, easy to use, secure, fast and flexible. This list of criteria may seem daunting at first but you can use it as a guide when researching your options.
Study your search competition
To get a sense of what your competitors are doing, you’ll want to look at their SEO strategies. Specifically, you want to know about their keywords and how they’re ranking for them. To do this, you can use any number of keyword research tools including Google Keyword Planner, SEMrush, and SpyFu. Tools like Ahrefs, Moz, and BuzzSumo will also give you some valuable insights into the competition you face in search engines.
Build a content calendar
You should have a content calendar. This is the key to making sure that you have enough content for your SEO strategy.
A good rule of thumb is to include three blog posts and a video every week, but this will vary depending on your industry and focus. For example, if you are an eCommerce site or B2B business, it may be useful for you to create more in-depth guides that take longer than one week to create (and therefore require more time).
Promote your content
The most effective strategy for promoting your website is to promote the content on it, which can be done in a number of ways. The first thing you should do after publishing a new piece of content is to promote it on social media channels like Facebook, Twitter, and LinkedIn. You should also send an email campaign to your subscriber list with links to all of your new articles.
Use paid advertising such as Google AdWords or Facebook Ads too! It’s important not to overlook search engine optimization (SEO) when promoting your site — adding keywords and leveraging current ranking signals will help you rank higher in search results. Content syndication sites like Medium allow users access to thousands of other bloggers’ work for free; this is another great way for people looking for information about topics related to yours!
There’s no time like now to start building up a website that can serve as a hub for your business. The more effort you put into it, the more likely it is to succeed—and we hope that this post has given you some good starting points in setting up a website that will drive traffic and customers. If you’re still feeling overwhelmed by everything out there, remember: There are plenty of pros ready to help you navigate the world of SEO and all its complexities. Don’t hesitate to reach out for assistance when it seems like things might be too much for one person!