4 Tips To Consistently Writing Blog Posts That Rank High On Search Engines
You’re probably reading this article because you want to improve your website’s rankings on search engines. One of the best ways to achieve this is by consistently publishing blog posts for your website. Blog posts can help you generate traffic in two ways:
First, the content you create can directly increase your organic search traffic. People search online for answers to their problems, and if you publish high-quality content that addresses their needs, they’ll find it—and click on it.
Next, blogs are a great way to share your company’s expertise with people who may not be actively searching for solutions to their problems but are interested in learning more regarding your industry. This presents a unique opportunity for your brand to establish itself as a thought leader in your industry and build trust amongst potential customers. Whatever the reason is that people come across your blog posts, you will want them to stay. Reading time is an important metric that Google uses when evaluating the quality of a web page. The better the content (or at least the longer the read), the higher a page will rank in search results. So what makes for “good” blog content? Here are some tips:
Before you start: execute keyword research
Keyword research is absolutely essential in writing blog posts that rank high on search engines. You should know what people are searching for online and what keywords they use before beginning to write your blog post. This can be done by using Google Adwords Keyword Planner or other SEO tools like SEMrush or SpyFu.
Write For Your Audience
If you want to rank high on search engines, you have to write directly for your target audience. If your blog post is not useful or interesting to them, they are not going to share it and link back to your website. Here are five tips that will help you write content that is both useful and interesting:
- Know who your target audience is
- Make sure each blog post has a clear purpose (i.e., what actions should the reader take?)
- Use humor or empathy to connect with readers
- Write about what people want to read about
Link to existing content
It is a good idea to link to other content on your website in your blog posts. The articles you select can be old or new, but they should be related to what you’re writing about in your post. If your company has previously written evergreen content regarding SEO and you recently wrote an article about SEO, link back to your previous content in your new article. This will help increase the rankings of both pages.
Reach out to other blogs and websites! Linking out is so important because it shows search engines that you’re willing to work with others and regularly share quality content from other sources. Google will notice this and your website will rank higher as a result of reaching out to other people within your industry.
Use Short Paragraphs And Sentences
When writing blog posts, try to get straight to the point and keep it concise. This will help keep your content better organized and easier to read. When writing a blog post, it’s important to write in a way that makes sense and flows well. If you’re using too many complex words or cannot get to the point, readers may have trouble understanding what they’re reading and may click away from your post.
Add content regularly
Don’t wait for inspiration, and don’t save the best for last. Don’t worry about whether your first post is going to be any good or not—just write it! If you’re worried about how many posts your website has in comparison with other more established brands, just know that Google doesn’t punish anyone for having fewer posts than other websites. If your content is valuable to the end user, it has the chance to rank high on search engines.
The most important thing to remember is to consistently add new content over extended periods of time. This will help drive traffic and establish your company as an expert in your niche.
So there you have it. These are the tips that we use to create posts that rank high on Google and draw in an organic audience. Search engine optimization is a powerful tool for increasing your website’s visibility, but it requires a commitment to creating valuable content that changes lives for the better.